It’s all about love or money, says top branding specialist

It was time to answer some serious questions last month at the market research Insight exhibition, organised by Marketing Week publisher Centaur.

Branding agency Brandhouse was there and was busy polling delegates about their attitudes towards the important things in life – namely, love and money.

At the company’s stall visitors were invited to enter a free draw, but had to choose whether they wanted the “love” prize (dinner for two at Gordon Ramsay’s restaurant in Claridge’s) or the “money” prize (£100 of Selfridges vouchers).

Heartwarmingly, 55% of entrants chose the dinner, and 45% went for the filthy lucre – although the Diary’s spies report that had it not been for the forlorn love lives of many of those present there would have been even more competition for the dinner. Sadly, many simply had no one to take or claimed not to have time for a tête-à-tête at the foul-mouthed chef’s bistro.

The Diary hopes that next year Brandhouse will pay homage to Mel & Kim and offer fun in addition to love and money, perhaps offering a prize of “getting fresh at the weekend” in the fun category.