Piczo, the social networking site aimed at teenagers, has signed deals with four major online partners. The deals are designed to add new functions to the site and to make the user experience more enjoyable.
It has joined forces with social networking site YouTube, US video site Video Egg, US-based photo-sharing site PhotoBucket and Flock, a social Web browser.
The deals mean Piczo users can upload and share content with fewer clicks and less effort. In the tie-up with Flock, users can download a browser, jointly branded Piczo and Flock, which allows users to search social sites for their friends. Flock also allows them to receive alerts and updates when friends log onto various social sites.
According to Chris Seth, UK managing director at Piczo: “The deals add new levels of self-expression and possibilities for users to give them more options. Flock is the first browser for ‘Web 2.0’ and as well as receiving updates, the deals mean users will be able to drag and drop content in one move. This is what our users tell us they want.”
Seth says the deals mean Piczo users can gain direct access to YouTube and browse hundreds of categories. He adds that as well as loading existing content the deals mean people can create new and original content and upload it with ease.
Seth joined the company as managing director in October from Richmond Events. He has more than 16 years’ experience in digital media and advertising, and has held senior management roles at BBDO-owned digital agency Proximity.
Piczo has over 10 million teenage users worldwide, 4 million of them in the UK.