Premier Foods has appointed Starcom to handle its £15m media planning and buying account. It beat Carat to win the business.
The account was previously split between ZenithOptimedia, which handled the Campbell’s and Premier brands including Ambrosia, with Independent Central Focus, which worked on planning. Walker Media previously handled the media for Quorn. All three agencies were knocked out at an earlier stage.
The review, which was handled by Agency Insights, was called after Premier acquired the Campbell Soup Company in July. This week the company continued its shopping spree, paying £1.2bn to acquire RHM, which includes the Hovis and Mr Kipling brands.