Standard sales drop in latest ABCs

The London Evening Standard continued to suffer at the hands of the freesheets in November and has now lost more than one in five of the readers it had a year ago.

According to the latest Audit Bureau of Circulations figures released today (Friday), Associated Newspapers’ Standard sold 272,448 copies in November, down a massive 21.3% on the same month in 2005.

News International’s thelondonpaper extended its lead over Associated’s London Lite from 4,945 to 30,460 copies in the battle of the evening freesheets.

All the tabloid newspapers’ circulations fell in November, with the Daily Mirror losing 50,000 more readers last month – a 3.2% month-on-month drop. The Sun, whose circulation dropped to its lowest level for 20 months in October, saw a 1.1% month-on-month fall and is now struggling to stay above 3 million.

The Daily Telegraph was the only quality daily newspaper to increase its circulation month-on-month in November, selling an average of 901,238 copies each day.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here