BSkyB’s Darcey role extended after Airey’s exit

Dawn%20AireyBSkyB chief operating officer Mike Darcey’s role has been expanded to include advertising sales and commercial partnerships following the satellite broadcaster’s confirmation that managing director of channels and services Dawn Airey will leave next year.

Airey (pictured), who joined Sky in January 2003, is leaving in spring to become chief executive of start-up Iostar, which intends to produce and distribute TV programming and movies. She had been rumoured to join the new launch when her Sky contract expired in autumn next year.

Airey is the second high-profile executive to resign from the broadcaster in as many months, with chief marketing officer Jon Florsheim named last month as incoming chief executive of home maintenance company Homeserve.

His departure prompted a reshuffle of Sky’s management team that saw Darcey promoted from group commercial and strategy director.

He will add responsibility for Sky’s advertising sales, broadband internet portal, joint ventures, channel distribution agreements and commercial relationships with third-party channels to his chief operating officer role.

Vic Wakeling, managing director of Sky Sports, adds responsibility for Sky News to his existing role. A company spokesman says further announcements in respect of Sky’s portfolio of entertainment assets in television and other platforms, including Sky One, Sky Two, Sky Three, Sky Movies, Sky Travel and Artsworld, will be made "in due course".

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here