Cadbury unveils Christmas soap idents

Cadbury will roll out its first Christmas idents for Coronation Street this week.

The campaign supports its seasonal products and continues the “Behind the Scenes” drama theme.

The idents, created by Publicis, promote the Cadbury Roses Tin, Cadbury Roses Luxury Collection and Cadbury Stocking products. As in the previous idents, the cast based on a fictitious set engage in a mixture of on screen acting and off-screen drama. The Christmas idents see the characters getting into the Christmas spirit.

Last month it was announced that Cadbury is to end its ten-year association with the ITV soap. It will sponsor Coronation Street until a replacement is found.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here