Coke picks second-in-command

Coca-Cola has promoted international operations director Muhtar Kent to president and chief operating officer.

Kent will take over immediately in the new role that makes him the soft drinks company’s second-most powerful executive behind chairman and CEO Neville Isdell, as well as the leading candidate to succeed his boss.

Kent has spent 28 years working for Coke and returned to the company after a break in 2005. Since then he has risen rapidly through the ranks with successive promotions last year from CEO of a Turkish Coke bottler to the director of Europe, Asia and the Middle East before being asked by Isdell to take responsibility for Coke’s international operations.

The company’s operating group presidents around the world will all report to Kent as well as Irial Finan, president of the company’s Bottling Investments Group.

Director of marketing, strategy and innovation Mary Minnick will continue to report to Isdell.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here