Van Dal hands ad account to The Works

British women’s shoe brand Van Dal has appointed Norwich-based agency The Works to handle its advertising account.

Previously, advertising was handled by Ware Anthony Rust (WAR), although the agency remains incumbent on The Florida Group’s public relations account.

The Works was appointed without a pitch following a change in strategy from Norfolk-based The Florida Group to hire an agency from the county.

The company dates back to the 1870s and moved to Norwich from London in 1936. The Van Dal brand was introduced a decade later.

The Works will handle all consumer advertising for the company, including its spring and summer 2007 shoe catalogue.