Leo Burnett global restructure revealed

Leo Burnett Worldwide has announced a restructure that sees UK chief executive Bruce Haines appointed to a new global management council (GMC).

The news follows the departure of European president Richard Pinder, who left to join Publicis as chief operating officer in October.

The restructure sees Leo Burnett Worldwide aligned more closely with its below-the-line network Arc – a model that has already been pioneered in Europe (MW March 30). Andrew Edwards, president of Arc EMEA, also joins the GMC, which will report to Leo Burnett Worldwide chairman and chief executive Tom Bernardin.

The creation of the GMC means Pinder is not being directly replaced. Edwards takes on responsibility for Leo Burnett and Arc in Israel and the Nordic and Benelux regions, while Miguel Angel Furones becomes president of Leo Burnett Iberia.

Bernardin says: “What served us as a structure five years ago is already outdated. This move recognises our clients’ evolving needs, the new realities of the consumer and media landscape, and our desire to fully harness the dynamism of emerging markets worldwide.”

Marc Landsberg, president of Arc Worldwide, is leaving the company at the start of next year as part of the restructure.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here