118 118 runs carol karaoke promotion

118%20118%20christmas

The Number 118 118 is promoting its premium rate directories service with a carol karaoke – or Caroloke – competition. Its iconic twin moustachioed runners will search London for people willing to take part.

The company will donate £1 to the National Society for Prevention of Cruelty to Children (NSPCC) for every singer that it recruits. The campaign, which was created by marketing services agency Resonate, starts on December 14.

William Ostrom, the communications director for 118 118, says three pairs of 118 118 twins will start in central London. One of the pairs will remain in the centre and the other two will gradually move out to the suburbs over the course of the five days. Their location will be broadcast in regular updates on Capital Radio.

The twins will have a cameraman with them to record the people that are persuaded to take part, and videos will be uploaded onto a microsite, www.caroloke.co.uk. The best performance each day, as voted for by site viewers, will be rewarded with an Apple iPod, while the best performer overall will win the chance to appear in 118 118’s 2007 TV advertising campaign.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here