LBC launches Web service for education providers

LBC%20logo

LBC, the Chrysalis Radio-owned London speech station, is launching a new interactive platform enabling colleges and educational providers to market their courses via its website.

LBC Learning, which will be promoted on-air, will allow learning providers and key partners to showcase venues and courses on offer and will also include a podcast service.

The launch is based on research, which found that 94% of LBC listeners seek to further develop their skills, while 93% had pursued or would consider continued learning. It also found that key interest areas include computing, practical skills, foreign languages and self-improvement.

LBC also plans to develop a "subscription distance learning" podcast service and an interactive platform allowing listeners to share their learning experiences with others.

Earlier this month LBC unveiled plans to relaunch its subscription service in February next year with new super-premium content and an improved advertising offer (MW December 7).

The second-generation service has been redesigned to make it easier for people to find and download content. It will also offer "premium" premium content that listeners will have to pay extra for.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here