LBC launches Web service for education providers

LBC%20logo

LBC, the Chrysalis Radio-owned London speech station, is launching a new interactive platform enabling colleges and educational providers to market their courses via its website.

LBC Learning, which will be promoted on-air, will allow learning providers and key partners to showcase venues and courses on offer and will also include a podcast service.

The launch is based on research, which found that 94% of LBC listeners seek to further develop their skills, while 93% had pursued or would consider continued learning. It also found that key interest areas include computing, practical skills, foreign languages and self-improvement.

LBC also plans to develop a "subscription distance learning" podcast service and an interactive platform allowing listeners to share their learning experiences with others.

Earlier this month LBC unveiled plans to relaunch its subscription service in February next year with new super-premium content and an improved advertising offer (MW December 7).

The second-generation service has been redesigned to make it easier for people to find and download content. It will also offer "premium" premium content that listeners will have to pay extra for.

 

 

Recommended

Bernard Matthews launches Xmas TV campaign for turkey range

Marketing Week

Bernard Matthews is launching a major TV campaign for its range of turkeys in the run up to Christmas. It claims that it is the first time it has launched a Christmas push behind its products since the early 1980s. The campaign, which was created by its in-house creative team, has the strapline “Bernard Matthews, […]

Honda ads star robot ‘Asimo’

Marketing Week

Honda’s much-anticipated new advertising campaign will feature an “advanced humanoid” robot called Asimo. The campaign, created by Wieden & Kennedy, breaks on Friday and is the first activity for which new UK head of marketing Jeff Dodds has been directly responsible…

Wells & Young’s lures Carlsberg marketer

Marketing Week

Wells & Young’s Brewing Company has poached Chris Lewis, the marketer responsible for launching Carlsberg Edge, to the new role of marketing director. He leaves Carlsberg after less than a year in the post. Lewis, who takes over the W&YBC role i…