Watchdogs hit out at green energy tariffs

NCC%20logoThe National Consumer Council and consumer watchdog Energywatch are calling for honesty over green energy tariffs as the NCC publishes a report looking at the environmental credentials of green utility tariffs.

The report finds that most green tariffs fail to live up to the environmental benefit that they claim to offer.

The two consumer groups say energy suppliers should "be more honest and upfront about their ‘green’ tariffs – and to spell out clearly what the environmental benefits really are".

In a statement, they point out that "no supplier, whether ‘green’ or otherwise, makes it clear that every household in Britain is already supporting renewable electricity to the tune of £7 a year through their normal electricity bills. They add that the complex rules that encourage all energy suppliers to source renewably can mean the electricity’s ‘greenness’ is oversold. Even choosing a green tariff that offers to plant a tree would not contribute anywhere near enough to offset a household’s carbon emissions."

NCC chairman Lord Larry Whitty says: "With consumers increasingly trying to do their bit for the environment, switching to a green tariff should be a simple way for them to make a difference. But our investigation shows that it’s too easy for consumers to be confused and misled. They may think they are helping save the planet, but it’s not clear that they are."

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here