Salmon poised to quit ITV

ITV’s top marketer Clare Salmon is understood to be leaving the broadcaster after nearly two years.

It is thought that she is still in talks with ITV about her departure but she is expected to be replaced by marketing director David Pemsel.

Salmon, the company’s director of marketing and commercial strategy, was appointed as marketing director in December 2004 by former chief executive of broadcasting, Mick Desmond. She replaced Jim Hytner, who left to become marketing director at Barclays.

During her tenure, she led the relaunch of the ITV brand and has overhauled the agency roster. She brought in M&C Saatchi to evaluate the ITV brand, which led the Bartle Bogle Hegarty resigning the account. She also appointed MindShare to handle the media planning and buying.

She was promoted to her current role in October 2005 and Pemsel was brought on board as marketing director.

ITV declined to comment on Salmon’s departure.