Shazam hands AdConnection brand awareness task

Shazam, the mobile music company, has appointed AdConnection to handle
its media planning and buying account. It won the account after it was
switched from incumbent Rocket PHD.

The agency will develop an integrated strategy with Kennedy Monk, w…

Shazam, the mobile music company, has appointed AdConnection to handle its media planning and buying account. It won the account after it was switched from incumbent Rocket PHD.

The agency will develop an integrated strategy with Kennedy Monk, which holds Shazam’s creative account.

The new strategy is aimed at increasing awareness of the brand across it mobile and online platforms. The appointment follows the introduction of products to improve its search functions.

AdConnection will focus on driving repeat usage of Shazam’s music discovery service, Music Explorer – an advanced version of its song recognition service, which allows users to identify music by holding the handset up to the speaker.

It will also be charged with building Shazam’s subscription base while identifying cross-selling opportunities through its download and ringtone partners.

Shazam is also understood to be considering increasing its media investment to support the strategy.

The appointment follows a number of changes at the mobile music company. In June, it bolstered its brand marketing team with the appointment of Stuart Andrews as brand marketing director. Andrews joined the company from Extreme Group, the company that founded the Extreme Sports Channel, where he was head of brand.

He will now report to Shazam chief executive Andrew Fisher and has responsibility for shaping the launch of its next generation music service, called the ultimate music discovery engine.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here