We are not known as a nation of optimists, yet in the past two years, Marketing Week’s The Year Ahead magazine has brimmed with positive predictions for marketing. In 2004, our experts foresaw a promising 2005 and their prophecies were largely accurate. In 2005, they looked forward to an even more prosperous 2006. As the year ends, a few have had to admit they may have erred on the side of wishful thinking.
If the past is a place where things are done differently, then the future is a stranger land still. Despite the obvious difficulties of trying to see the unseeable, our industry experts have tried their hardest to foretell 2007. And so, with only a little reserve, we confidently wish you a happy new year.
Daney Parker, special reports editor, Marketing Week
Click here to read The Year Ahead 2007 (5MB)