TommyGuns, the London-based salon chain, is extending its brand into haircare products. The range will be launched in February with national distribution through Boots.
The products, positioned at the premium end of the market, will also be sold in the chain’s branches in Soho and Shoreditch in London.
The launch will be supported by a print campaign and in-store push. The activity will use the strapline “beautiful hair inspired by nature,” to highlight the products’ natural ingredients.
The range includes shampoos and conditioners, which will be available in three fragrances: pomegranate and orange flower; nettle and burdock; and sage and basil. It also includes styling products.
The range has been developed by consultancy Pear Tree Beauty and creative agency Brand Stew. Both were set up in February by former directors of Kao Brands Europe, owner of the John Frieda hair care brand, to spearhead the launch.
The directors of the new venture are Julie Edinborough, previously managing director and vice-president of Kao Brands Europe and a former managing director of John Frieda Europe; Kao Brands’ former finance director Sandra Harte; and independent creative consultant Rob Tatarczuk.
The company plans to extend the product range with the addition of new variants later next year.