Wright quits Unilever and Birds Eye

Bird's Eye

Jerry Wright, the brand director of Birds Eye, is leaving Unilever after also deciding not to move with frozen-food brand following its sale to private equity firm Permira earlier this year. It is not clear if he has a job to go to.

It was thought that Wright would move to a new role at Unilever but it is understood he is now seeking other opportunities.

The news comes as the brand reappoints MindShare to handle its £12m media planning and buying. The agency already handled the account as part of the Unilever media business but the new management team, headed by former Walkers Snacks president Martin Glenn, has decided to retain the agency. It did not hold a competitive pitch.

Wright, a long-term Unilever marketer, had been in the role since June 2003. He has overseen a major overhaul of the brand including removing artificial flavourings, colourings and preservatives from products and reducing salt levels. He also launched an advertising strategy focusing on the nutritional benefits of frozen foods.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here