Visa poaches Levi’s chief European marketer

Visa Europe has poached Levi-Strauss marketer Mariano Dima as executive vice-president marketing and products.

He take responsibility for advertising, marketing, sponsorships and product development at the company.

Visa Europe chief executive Peter Ayliffe says: “This is a very strategic appointment for Visa Europe as the payments industry is at a turning point in Europe with the creation of a Single Euro Payments Area (SEPA) at the start of 2008 and an increasingly competitive market. The broad skills and experience Dima brings will be a great asset to Visa Europe in driving consumer preference for the brand and as we launch new and innovative products such as contactless cards.”

Dima moves from Levi-Srtrauss Europe where he was European vice-president of marketing. He was responsible for advertising, public relations, digital, CRM and trademarks. He has also held a number of senior marketing roles at companies including Vodafone and the Pentland Group, owner of Speedo, Berghaus, Lacoste and Ellesse.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here