Sight of fake camera too much for fame-crazy popsters

As another series of the X-Factor draws to a close, and Leona prepares to drift out of our living rooms and into obscurity, it seems fitting to bring you a tale of some wannabe pop stars’ demented ambition and lust for fame – and how it hijacked an innocent experiential event.

A crew from agency Impetus was promoting Virgin Mobile’s phone TV service using a fake television crew to conduct spoof vox pops on the streets of Nottingham recently.

However, the team were quickly spotted by an enterprising young disciple of the Malcolm McLaren school of band management, who had recognised an opportunity to put his “up and coming” new group in the spotlight, thinking the crew was genuine TV.

And although Liz and Lee, Impetus’s staff on the spot, valiantly attempted to explain that they were just there to promote the new Virgin mobile phone, the would-be pop stars kept asking to do a live acoustic set and even offered to buy all the phones in return for the exposure.

Finally, they launched into one of their numbers, thinking that this was their opportunity to hit it big.

A weeping eye-witness reported that: “They were all plugged up, playing loud and singing their hearts out number after number and our event managers didn’t have the heart to tell them that the camera and crew were duds and it was just a mechanic for a promotional campaign.” Fame. Who said it would ever be easy?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here