Lowe poised to take 5m Chevrolet task

Lowe London is tipped to win Chevrolet’s 5m UK advertising business after a three-way pitch. Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account…

ChevroletLowe London is tipped to win Chevrolet’s £5m UK advertising business after a three-way pitch.

Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account.

GM called the review in October, asking its roster shops to supply credentials before narrowing it down to three agencies.

DraftFCB is the incumbent on the Chevrolet account and created the current campaign featuring a fleet of cars driving around a city accompanied by The Fine Young Cannibals song Good Thing.

In April, GM appointed FCB London to handle the pan-European advertising for the launch of its Captiva SUV, and a month later the agency won the Matiz model (MW May 19).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here