Lowe poised to take 5m Chevrolet task

Lowe London is tipped to win Chevrolet’s 5m UK advertising business after a three-way pitch. Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account…

ChevroletLowe London is tipped to win Chevrolet’s £5m UK advertising business after a three-way pitch.

Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account.

GM called the review in October, asking its roster shops to supply credentials before narrowing it down to three agencies.

DraftFCB is the incumbent on the Chevrolet account and created the current campaign featuring a fleet of cars driving around a city accompanied by The Fine Young Cannibals song Good Thing.

In April, GM appointed FCB London to handle the pan-European advertising for the launch of its Captiva SUV, and a month later the agency won the Matiz model (MW May 19).

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