Sky Plus readies itself for rivals’ services

sky logo

BSkyB is launching a series of changes to its Sky Plus service including allowing users to set their boxes remotely. The changes will be introduced later this year.

It is also offering a range of on-demand programming available through the personal video recorder (PVR) ahead of new services launching from BT Vision and Freeview PVR and the imminent rebrand of cable service NTL:Telewest to Virgin Media.

The news comes as Sky Plus reaches 2 million subscribers for the first time. The number of Sky Plus boxes grew by more than 50% in 2006, with Sky having previously stated its intention of 25% penetration by 2010.

Later this year subscribers will be able to use the internet to set a recording away from home by logging on to The on-demand service, which will include a catch-up service of selected programmes, will be available to more than 1 million Sky Plus and Sky High Definition customers.

The satellite operator has also published research from its Sky View panel, which shows that on average, 12.2% of viewing was time-shifted through Sky Plus boxes in the period between February and December last year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here