Hoseasons retains Gasoline for new ad push

Hoseasons has reappointed Gasoline to handle its £5m advertising business following a seven-way pitch.

The agency has created a new campaign for the self-catering holiday operator that introduces “Feel Free” as the company’s new strapline. It previously used “Your Freedom Your Choice” for six years.

A new TV campaign has just broken and runs until June. It coincides with a redesign of 2007 brochures, e-mails, inserts and newspaper and magazine ads.

Hoseasons marketing director Tim Fullam says: “We needed to revisit the way the brand was perceived so that our core values of choice, freedom, family, value for money and professionalism came across in a way which positioned us as being aspirational while still being seen as reliable.”