Agent Provocateur, the upmarket lingerie brand, has appointed Blowfish Digital to handle its online planning and buying account. The agency won the business after handling a mobile download campaign on a project basis.
Blowfish will be responsible for all planning and buying for brand and response campaigns, including Valentine’s Day work and search campaigns in the US and UK. It will also promote its e-commerce offering.
The download work is part of Agent Provocateur’s Four Dreams of Miss X campaign, which stars Kate Moss and has been directed by Mike Figgis. The mobile download previewed the third film in the series, which will be released on January 14. Blowfish will continue promoting the films and will extend the mobile download strategy to the US.
Agency Provocateur head of e-commerce Paula Roberts says that the brand is extending its digital strategy because it has "surpassed" its e-commerce revenue expectations.