Agent Provocateur hires Blowfish Digital

Kate%20Moss%20agent%20provocateurAgent Provocateur, the upmarket lingerie brand, has appointed Blowfish Digital to handle its online planning and buying account. The agency won the business after handling a mobile download campaign on a project basis.

Blowfish will be responsible for all planning and buying for brand and response campaigns, including Valentine’s Day work and search campaigns in the US and UK. It will also promote its e-commerce offering.

The download work is part of Agent Provocateur’s Four Dreams of Miss X campaign, which stars Kate Moss and has been directed by Mike Figgis. The mobile download previewed the third film in the series, which will be released on January 14. Blowfish will continue promoting the films and will extend the mobile download strategy to the US.

Agency Provocateur head of e-commerce Paula Roberts says that the brand is extending its digital strategy because it has "surpassed" its e-commerce revenue expectations.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here