BAA agrees Cabvision deal

Cabvision, the taxi media company, is launching a bespoke channel for airport operator BAA. The channel will show ads for BAA services as well as highlighting new security measures that have been introduced.

The BAA Airport Channel will show four short films, presented by veteran newsreader Martyn Lewis, which explain the items that can and cannot be taken through security and on board. Another film, which stars makeover TV stars Colin McAllister and Justin Ryan, will show travellers that it is "shopping as usual" once through security.

Emergency measures were introduced in August after plans to blow up trans-Atlantic flights were discovered. Less stringent rules were introduced in November.

The three-month deal was brokered by Digital Media Sales and the campaign has been developed by broadcast marketing agency Sound and consultancy GCI London.

Cabvision rolled out its interactive TV advertising service in London’s black cabs in March. The service switches on as passengers get in and offers consumers access to a number of channels as well as news headlines.

The BAA Airport Channel will be listed in the Cabvision menu and will also be promoted across other Cabvision channels via an on-screen "hot button" promotion.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here