Eat Natural launches seasonal variant

Eat Natural, the snack bar brand, is launching a winter variant to build on the success of its summer recipe. The company says it will now launch three “Seasonal Recipe” bars each year.

The Pear, Pecan and Ginger with Dark Chocolate “winter warmer” bar will initially be launched at Tesco, Holland & Barrett and Julian Graves stores as a single bar or in three-bar multi-packs, it will also be available to other retailers.

Eat Natural is considering making its summer recipe, a yoghurt coated blueberry and pistachio bar, a permanent product following requests from retailers.

The company is increasing its focus on new product development. In November, it launched a “Mile High” bar for Virgin Atlantic premium economy customers designed to give passengers a slow-release energy boost during flights (MW November 23, 2006).

It hired former Marks & Spencer biscuit developer Harriet Gregory in November to head its new product innovation department, as revealed on marketingweek.co.uk.

The cereal bar brand says it is now the UK’s fastest growing snack bar, with a current year-on-year growth of 48%. The bars are available across the UK and are exported to 15 countries.

Recommended

Disney revamps website to exploit networking trend

Marketing Week

The Walt Disney Company is gearing up to unveil its revamped Disney.com online offering next week as it aims to capitalise on the interest in social networking and further exploit the internet as a communications tool. Disney president and chief executive officer Bob Iger will address the 2007 International Consumer Electronics Show in Las Vegas, […]

BAA agrees Cabvision deal

Marketing Week

Cabvision, the taxi media company, is launching a bespoke channel for airport operator BAA. The channel will show ads for BAA services as well as highlighting new security measures that have been introduced. The BAA Airport Channel will show four short films, presented by veteran newsreader Martyn Lewis, which explain the items that can and […]

Sky sponsors Rough Guide climate change book

Marketing Week

Sky has teamed up with Rough Guides to produce a climate change book that provides information on ways to reduce energy consumption. The “Rough Guide to saving energy and reducing your carbon footprint” is sponsored by Sky and copies will be available from next week. The 64-page guide answers questions on climate change and covers […]