EMAP Radio names head of network charity drive

EMAP Radio has appointed Cath Ellington to the new role of managing director of Big City Charities. She will now handle all charity work across EMAP’s local station network in England, Scotland and Northern Ireland.

Ellington, who was previously managing director of Emap’s TFM Radio in Scotland, will continue to help individual stations raise money for sick and underprivileged children but also has a brief to develop best practice across the group.

Sally Aitchison, North East regional managing director, will handle her role at TFM Radio until a replacement is found.

In 2005, EMAP’s local radio charities raised a total of £3.3m to help children.

Ellington says/ “My aim is to work with the new enlarged Big City group to really build on the existing great work, to increase our charities’ national profile so we can increase the amount we can give back to the children in our local areas.”

Big City managing director Travis Baxter says that the charities’ work “gets to the heart of what local radio is all about”.

The Big City Network was extended last January with the addition of 12 Scottish stations from EMAP’s acquisition of Scottish Radio Holdings (MW 26 January). The enlarged group has 20 stations, including Clyde 1 in Glasgow and Key 103 in Manchester. The group reaches 4.6 million adults every week.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here