Dorna UK, the commercial rights holder of the British Superbike Championship, has appointed Colin Clark as head of sales and marketing.
Clark, who was previously commercial manager for the Subaru World Rally Team at Prodrive Motorsport, says: "In the past couple of years, the British Superbike Championship has really come of age. The plan is to build on this success and develop the series into a lifestyle communications platform that is magnetic to fans, media and potential partners alike."
The British Superbike Championship enjoyed its best year to date in 2006, delivering record live spectator and television audiences.
Dorna managing director Tony Partis adds: "We look forward to applying Colin’s knowledge and energy and further building the profile and business success of the championship."