Online television service Freewire has signed a deal with student nightclub brand Flirt! to offer free premium TV content. The one-year tie-up aims to build Freewire’s presence in the youth market.
Freewire will offer students who attend Flirt! free access to its TV service as well as broadband and internet phone services. Flirt! operates weekly themed club nights in conjunction with Student Unions across the UK.
Freewire marketing manager Nick Halliday says the partnership will help the company to develop targeted relationships with students and "establish real dialogue with this hard-to-reach market".
He adds that the partnership will be central to achieving its goal of extending its TV offering to more than 1 million students over the next year.