Primesight retains 6m Glasgow underground account

Primesight has retained the 6m outdoor advertising account for the Glasgow underground transport system following a three-way pitch…


Primesight has retained the £6m outdoor advertising account for the Glasgow underground transport system following a three-way pitch. The agency was reappointed to the business after a pitch against Titan Outdoor and Viacom Outdoor.

The new contract starts this month with advertising campaigns for Fox Films, and Virgin Megastores across the newtwork’s 15 stations. Primesight wants to add a further 200 six-sheet panels over the next two years.

The Glasgow underground system is the second-biggest in the UK and Primesight has held the account for 25 years.

The agency’s chief executive Naren Patel says: "We have worked with SPT [Strathclyde Partnership for Transport] for a long time now and we look forward to building on that relationship and creating new revenue streams."

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here