Nexus/h rolls out Suzuki digital work

By

SuzukiNexus/h has been appointed to develop and launch a new website for Suzuki GB’s automobile division following a five-way pitch.

The website, which has just gone live, incorporates the car manufacturer’s new "Way of Life!" marketing strategy and showcases vehicles including Suzuki’s flagship 4×4 model the Grand Vitara.

According to research by Suzuki, 80% of enquires come via its website. Nexus/h account director James Osborn says: "We wanted a site that was both functional and strong on communicating Suzuki’s brand values."

Nexus/h now handles all of Suzuki GB’s advertising and digital activity following the pitch.

 

 

Recommended

Greenpeace slams Apples lack of green credentials

Marketing Week

Environmental action group Greenpeace has hit out at Apple yesterday for the lack of ‘greening’ in this year’s keynote address from Apple Computer chairman and chief executive Steve Jobs. At the Macworld conference yesterday, Jobs announced the roll-out of the iPhone and unveiled Apple TV, a set-top box that allows users to stream video from […]

Turbulent times

Marketing Week

2006 was an ‘annus horribilis’ for national carrier British Airways, which endured scandal, bad press and rumours about its relationship with BBH, and already this year senior marketer Jayne O’Brien has quit. Yet, the airline aims to market its way out of trouble in 2007.

Latest from Marketing Week