Thomas Cook campaign targets “you”

Travel operator Thomas Cook will reveal its new strapline, “Our World Revolves Around You”, this week in a series of four destination-focused TV ads.

Travel operator Thomas Cook will reveal its new strapline, “Our World Revolves Around You”, this week in a series of four destination-focused TV ads.

The campaign, created by Cambridge-based agency The Company of Angels, promotes discounts and Thomas Cook’s Price Watch Promise.

Thomas Cook marketing director Simon Carter, who joined the firm from the Post Office last year (MW October 26, 2005), says the executions will reflect a new emphasis on customer service.

Carter adds: “The line reflects our intensive ongoing investment in the customer, which shows our commitment to strong customer service, value, breadth of product range and convenience in booking.

The new strapline will feature in Thomas Cook retail outlet windows, online and in direct mail. The TV campaign will be supported by national and local press advertising campaigns.

The Company of Angels was formerly known as The Company and has worked with brands such as Interflora. Thomas Cook has worked with its sister agency Sweet FA since 2003.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here