Billington Cartmell wins autism body activity task

Billington Cartmell, the integrated agency, has been appointed to handle a recruitment campaign for the National Autistic Society’s (NAS) Active Challenge Events initiative.

The campaign, with the tagline Get Miles More Out of Life, launches this month and encourages people to become fundraisers for NAS by taking part in physical challenges, such as a trek in the Sahara desert.

It aims to show that by performing a “personal best” people can “get more out of life” by helping others.

The appeal for fundraisers is being supported by Vodafone as part of three-year partnership with NAS.

The advertising aims to demonstrate how people can help sufferers of autism by drawing comparisons between the effort needed to complete strenuous physical challenges and the challenges faced by people with autism.

The advertising uses a medal logo that aims to stand out from typical charity advertising. One execution asks/ “Could you leap out of an aeroplane at 12,000ft? For some people with autism, their biggest challenge is stepping out of the house.”

The campaign will run above the line and online, while a range of promotional material, including T-shirts, has also been developed.

Vodafone, which has supported NAS since 2004 and raised nearly £6m for the charity, has financed the campaign, all promotional materials and the website.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here