Capcom, the video games publisher, has announced that Mark Beaumont is to head the company’s European operation.
Beaumont, who joined Capcom in 2005 from Midway Games, was senior vice-president officer of the Americas. His new job title is executive vice-president, officer and head of the North America, South America and Europe business. The announcement means he will now be responsible for heading the company’s operations in the West.
The games company is seeking to expand its operations and generate new revenues in the West.
Beaumont will report to the publisher’s managing corporate officer and head of video game business Katsuhiko Ichii, as well as Capcom Entertainment president and acting chief executive officer Hiroshi Tobisawa.
“Beaumont has significantly and steadily grown revenue by revamping the sales organisation, driving market awareness, consolidating distribution, improving forecasting, increasing inventory control and taking two of our largest retail accounts direct,” says Tobisawa.
“We are positioning Capcom for the future by strengthening our presence and development in the West,” he addsBeaumont has 25 years’ experience in the games industry and previously worked at Atari.
Capcom is famed for titles Resident Evil, Mega Man and the Street Fighter franchise.