Former Wanadoo marketer takes senior role at Pipex

Former Wanadoo marketing chief Peter Turner is thought to have joined rival broadband provider Pipex as marketing director.

It is understood that Turner, who left Wanadoo last year following its merger with Orange (MW August 24), started in the role this week and reports to chief executive Mike Read. It is likely that the company’s former senior marketer, marketing manager Dana Loftus, will report to Turner.

Pipex stated its intention to become a major player in the UK broadband market with the appointment of Karmarama as its first advertising agency in May 2005.

It is now the country’s fifth biggest internet service provider and has been building its brand through its sponsorship of Fulham Football Club and a high-profile television advertising campaign featuring former Baywatch star David Hasselhoff.

In the campaign, the actor declares himself “King of the internet” and is seen walking around a 1980s-style house dubbed “Hoff Central”.

Turner, who was director of marketing communications and services at Wanadoo, was given an equivalent role when Wanadoo was rebranded as Orange Home but left soon afterwards.

He joined Wanadoo, then known as Freeserve, in 1999 and held various marketing roles, including head of direct marketing, before being promoted to director of marketing communications and services.

Before joining Wanadoo, Turner worked in the marketing teams at Alliance & Leicester, Dixons and Sainsbury’s Bank. In his previous job Turner reported to managing director of sales and communications Philip Mehl, who also moved to Orange Home. He left the company three weeks after Turner (MW September 14).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here