Karmarama wins launch brief for Heroes on Sci-Fi

The Sci-Fi Channel has appointed Karmarama to handle the seven-figure advertising account for the UK launch of the popular US drama Heroes.

The agency has been charged with developing an integrated marketing campaign including a significant outdoor drive to support the launch of the programme. It is understood to be the largest campaign for the channel to date.

Karmarama was appointed to the account without a formal pitch on the strength of work previously carried out on a project basis. Rocket PHD handles media planning and buying for Sci-Fi Europe.

The campaign breaks in February ahead of the UK series launch on February 19. The show will air exclusively on the Sci-Fi Channel for the first six months with BBC2 securing the rights for terrestrial TV thereafter.

The drama, which chronicles the lives of ordinary people who discover they possess extraordinary abilities, is entering its second season in the US after proving hugely popular among audiences.

The Sci-Fi Channel is owned by NBC Universal Global Networks, a division of NBC Universal.

Last year Sky Media, BSkyB’s advertising sales division, was appointed to handle UK ad sales for the channel. As part of the deal, which came into force on January 1, Sky Media was tasked with extending sales and targeting young audiences.

Late last year Karmarama was reported to be working with the leader of the Conservative party David Cameron after the party parted company with M&C Saatchi (MW September 7, 2006).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here