Sara Lee extends Ambi Pur plug-in air freshener brand

Sara Lee has extended its “air care” offering with the launch of a combined odour neutralizer and fragrance plug-in air freshener device under its Ambi Pur brand.

Sara Lee has extended its “air care” offering with the launch of a combined odour neutralizer and fragrance plug-in air freshener device under its Ambi Pur brand.

The innovation follows the roll-out of its 3volution plug-in device, backed by a £7m campaign in April last year. The company claims the new 3in1 Odor Neutralizer, which forms part of the 3volution range, is the first product to offer both an odour neutraliser and fragrance spray in one device.

The product will be available in all major supermarkets and independent retailers from the end of January, and come in two variants, Spring Gardens and Spring Flowers. The new seasonal fragrances will also be available across its range of standard electrical perfume plug-ins, rim blocks and scented candle products.

The product is designed to neutralise odours in the home while delivering three different fragrances regulated by an electric timer for continual refreshment.

The company plans to promote its latest product innovation with a series of magazine advertorials, competitions and activity around the Fragrance Challenge Roadshow encompassing 18 town centres across the UK from late January to May.

Ambi Pur has also signed up as the official fragrance sponsor for the Spring Ideal Home Show, which runs from March 9 to April 1, where the product will be showcased.

The 3volution range has been positioned as a “premium” offering in the UK’s air freshener market which has experienced rapid growth over the past 12 months driven largely by a strong performance in the electrical sector.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here