TfL looks for Underground busking scheme sponsor…

Transport for London is looking for a new sponsor for the London Underground busking scheme to replace Carling.


Transport for London (TfL) is looking for a new sponsor for the London Underground busking scheme to replace Carling.

Its deal with the brewer, which has sponsored the scheme since it began three years ago, has come to an end and the Carling-branded busking pitches have been replaced by new London Underground designs.

London Underground won the right to change the law to make busking legal on the Underground in May 2003. The busking scheme started as a 16-week trial but has grown over the years and now has 356 buskers with 30 pitches in 22 stations.

London Underground is working with CBS Outdoor to find a new sponsor and TfL contracts manager for advertising and sponsorship Steve Lewis says: "The scheme will continue to be managed in house until a suitable sponsor is selected to help this unique and successful initiative to keep on flourishing and developing."

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here