Zenith tipped to beat MindShare in 580m duel over Fox account

ZenithOptimedia is understood to have won the 580m Fox Filmed Entertainment global media planning and buying account after a two-way pitch against MindShare. It is thought that Vizeum was knocked out of the pitch at an earlier stage.

ZenithOptimedia is understood to have won the £580m Fox Filmed Entertainment global media planning and buying account after a two-way pitch against MindShare. It is thought that Vizeum was knocked out of the pitch at an earlier stage.

The company previously worked with a number of different agencies and holding companies. In the UK, its £35m account was handled by Publicis Groupe-owned Starcom Mediavest, while in the US its press and TV buying was through MindShare, part of WPP. Its digital planning and buying was handled by Omnicom-owned Organic.

A Fox spokeswoman in Los Angeles refused to confirm the appointment but said that a decision has been made. The company plans to make an announcement to the press (today) Wednesday. Nobody from ZenithOptimedia was available to comment.

Meanwhile, last month Fox Entertainment became the first advertiser to use new digital screens at stations such as Bond Street and Euston. The deal was part of Viacom Outdoor’s extension of the digital format tested at Tottenham Court Road station.

The extension saw the panels installed at four more stations, and plans are in place for 20 more sites this year. Alongside Fox Entertainment, other clients that have used the new screens are Virgin Atlantic and electronics brand Pioneer. Last September 20th Century Fox re-appointed Ingram to its communications strategy role and broadened the agency’s remit.

Ingram, which Fox initially hired in September 2004 to work on communications for movie releases in Europe, was briefed on re-appointment to run a communications training programme across Fox¹s top 20 markets and plan communications for a range of film releases including Night at the Museum and The Simpsons.

As part of the extension of Ingram¹s relationship with the entertainment company, Mark Gent, a senior planner at Ingram, is on a year’s secondment to Fox’s Los Angeles head office. Ingram¹s relationship with Fox is unaffected by the media review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here