Bandai rolls out Ben 10 range

Ben%2010Toy manufacturer Bandai is to roll out a new range of toys based on Cartoon Network series Ben 10 this month.

The carton centres around Ben Tennyson, a 10-year-old boy who discovers an alien watch in a crashed meteorite, which allows him to morph into alien superheroes – each with unique powers and abilities.

Bandai will roll out a range of products based on Ben’s character and alien aliases targeting boys aged four to nine years old. Products include collectible and action figures and an Omnitrix F/X watch which features sound effects from the show.

The Bandai Ben 10 range will be supported by in-store promotions, TV advertising and an online campaign.

Bandai UK marketing director Rosie Bayles says: "Ben 10 offers us a hugely exciting opportunity in the boys market. The TV show has already attracted a large fan base and we have high expectations for a strong toy performance".

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here