EA adds individual stories to The Sims game franchise

US video games publisher Electronic Arts is extending its The Sims franchise with the launch of The Sims Stories. It aims to build on the success of the existing Sims’ games and bring in new gamers.

The game, which will be lap-top friendly, will introduce new characters and game play will follow a specific plot rather than allowing players to “roam free”.

The first game in the series, The Sims Life Stories, introduces a romantic comedy plot. Rod Humble, vice-president, head of studio for The Sims Division, says: “Everyone loves a good story. The Sims Life Stories gives players two wonderful romantic comedies to enjoy.”

The Sims Stories are standalone games that do not require plug-in accompanying products. The Sims Pet Stories and The Sims Castaway Stories are scheduled to launch this summer and winter next year, respectively.

EA says the popularity of The Sims franchise is because the games appeal beyond a traditional gaming audience. More than half of The Sims players are women.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here