K-Swiss unveils clothing range

K-Swiss, the US-based footwear company, is moving into clothing for the first time in a bid to broaden the appeal of the brand. The K-Swiss Sneakerwear range will launch later this year.

The 40-piece menswear collection will be targeted at the premium end of the lifestyle clothing market and will comprise two ranges of tops, bottoms and outerwear. The brand is also looking at launching a female and lifestyle range of clothes in the next two years.

Designer Desiree Mejer, founder of fashion brand Fake London, has designed one of the limited edition ranges as well as a range of Fake/K-Swiss footwear.

The second range has a ski focus, reflecting the background of K-Swiss founders and World Cup skiers Arnie and Ernie Brunner.

The ranges will be rolled out across high-end department stores and independent retailers, such as Selfridges.

K-Swiss European marketing director Mark van der Wal says: “The new casual clothing collection gives K-Swiss and its vendors a significant opportunity to broaden the brand’s image and bring something fresh and new to the market.”

The launch of the clothing ranges will be supported by an ad campaign exclusive to MTV Europe from July.

The brand recently launched an integrated ad campaign to support its Nautical range of trainers. K-Swiss UK marketing manager Nick Crook says the brand is focusing its efforts on the UK and ramping up its online advertising efforts.

The TV campaign breaks next month. Its digital campaign, including a microsite created by agency Inbox Digital, launches this week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here