New campaign – Daily Mail Ideal Home Show

DMG World Media has unveiled its ad campaign for the Daily Mail Ideal Home Show 2007.

The campaign will focus on the usual home features such as decorating, but will also include executions featuring elements such as recycling and electronic goods.

Fronting the campaign are Ainsley Harriot, Carole Smillie and Fearne Cotton, who feature in tongue-in-cheek executions of ads illustrating technology products.

The campaign will run across outdoor, radio, consumer and national press, as well as online.

Media planning for the Daily Mail Ideal Home Show is being handled by TCS Media and advertising creative is by Whippet.

DMG World Media has confirmed that npower will be title sponsor of the show for the fourth year running. Marks & Spencer will sponsor this year’s show house.

The Ideal Home Show is the UK’s largest consumer show with 330,000 visitors. The show is in its 99th year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here