Nissan appoints head of global brand marketing

Nissan has handed global brand responsibility to its communications chief Simon Sproule following the departure of Steve Wilhite, former Nissan vice-president of global marketing, last year.

Wilhite left the company to join Hyundai Motor North America as chief operating officer in August (MW August 10, 2006).

A Nissan spokesman says he will not be directly replaced but confirms that Sproule is now in charge of the company’s overall marketing direction.

It is not known whether Sproule’s title of head of global corporate communications will change to reflect his new role but it is understood that he will work closely with Nissan chief creative officer Shiro Nakamura.

Wilhite joined Nissan North America in 2001 as vice-president of marketing following a short stint at Apple.

Prior to that, he spent nine years at Volkswagen of America, where he played a major part in its turnaround during the mid-1990s.

Managing director of Nissan Motor Company (GB) Bill Bosley left in March last year to take up a senior marketing position in the US as part of a wider management restructure at the company (MW March 16, 2006).

Bosley, who was replaced by Gary Frigo, was made vice-president and general manager of the Nissan division at Nissan North America, with responsibility for sales and marketing.

The restructure at Nissan followed the appointment of a UK marketing director at the end of 2005.

Justin Elias, who was previously marketing director of Renault Asia-Pacific, replaced Paul Wilcox following his promotion to vice-president of marketing for Nissan Europe.

It is understood that Wilcox will work with Sproule but will not report to him.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here