A Day in the Life of Pete Grenfell

“Always believe in yourself, through good and bad times; believe me youll have both.”

Name: Pete Grenfell

Company: inferno

Job title: Account Director

What keeps you busy all day?

Running 4 accounts, agency new biz and pitches… oh and teaching people how to use the fancy new coffee machine we’ve got here.

What keeps you awake at night?

All that coffee.

Describe your working day: 

A constant stream of the following: phone calls/ emails/ chat/ meetings/ Powerpoint/ brainstorming/ coffee.

What’s your busiest time of day?

When I get in and before I want to go home.

What brands/accounts have you worked on?

Anything from consumer facing entertainment brands such as Dreamworks, Atari and Universal, through to big blue chips such as Shell, Nissan and VISA.

Best day at work:

Whenever we have won pitches and/or made our clients happy.

Worst day at work:

Fortunately there aren’t too many. For all the ups and occasional downs it’s a pretty great industry to work in.

Name one thing you’ve achieved that has made your bosses sit up and take notice?

Knowing what I’m talking about when it comes to digital (and the awards that go with it).


Quiero hablar espagnol perfecto!  

Advice to other rising stars:

Always believe in yourself, through good and bad times; believe me you’ll have both.

Quote from the boss:

“I get up in the evening, and I ain’t got nothing to say. I come home in the morning, I go to bed feeling the same way.” Springsteen, Dancing in the Dark…sorry is that not what you meant?


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