Iris has appointed online marketing consultant George Nimeh as managing director of its digital division, in a drive to boost its interactive credentials.
Nimeh, who has been a digital consultant for brands such as Red Bull, Yahoo! and Betfair, has been tasked with expanding Iris’ digital offering, and is already working on interactive marketing programmes for existing clients including Sony Ericsson, Shell and Coca-Cola.
Nimeh says: “The real winners on the new marketing battleground will be those who can understand how the relationship consumers have with digital media can be harnessed to power deeper engagement with brands, products and services.”
Nimeh has also worked with companies including PepsiCo and Chase Manhattan Bank during his time with digital marketing agency Organic Online in New York.
Iris chief executive Ian Millner adds: “George and his team will be putting digital at the heart of how we help our clients build brands, create communities, drive advocacy and tackle all the other strategic challenges they face.”