Premierline Direct hands 5m task to WWAV North

WWAV Rapp Collins North has won the 5m advertising account for Allianz Cornhill brand Premierline Direct following a review.

WWAV Rapp Collins North has won the £5m advertising account for Allianz Cornhill brand Premierline Direct following a review.

Marketing director Katie Aston oversaw the pitch, which involved several other undisclosed agencies. It is not known if incumbent, Manchester-based Cipher Direct Marketing, was invited to repitch the business.

The review was called in October when the niche insurance brand revealed it would quadruple its overall marketing spend to £8m ahead of “aggressive” expansion plans in the UK (MW October 26, 2006).

WWAV Rapp Collins North will be tasked with developing Premierline’s brand and producing work across a range of media in order to increase sales. Aston and chief executive Barrie Wells were believed to be looking for an agency with through-the-line credentials.

Brilliant Media, which handles the insurer’s online account, and MediaVest Manchester, which holds the media account, are not thought to be affected by the review.

The insurer is seeking to double in size by 2008. It launched in 2002 providing specialist business insurance to small and medium-sized companies (SMEs). Premierline Direct was expected to record a turnover of £17m for 2006. It is a subsidiary of Allianz Cornhill Insurance, the UK arm of German group Allianz, which formed when it took over the Cornhill brand in 1986.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here