Premierline Direct hands 5m task to WWAV North

WWAV Rapp Collins North has won the 5m advertising account for Allianz Cornhill brand Premierline Direct following a review.

WWAV Rapp Collins North has won the £5m advertising account for Allianz Cornhill brand Premierline Direct following a review.

Marketing director Katie Aston oversaw the pitch, which involved several other undisclosed agencies. It is not known if incumbent, Manchester-based Cipher Direct Marketing, was invited to repitch the business.

The review was called in October when the niche insurance brand revealed it would quadruple its overall marketing spend to £8m ahead of “aggressive” expansion plans in the UK (MW October 26, 2006).

WWAV Rapp Collins North will be tasked with developing Premierline’s brand and producing work across a range of media in order to increase sales. Aston and chief executive Barrie Wells were believed to be looking for an agency with through-the-line credentials.

Brilliant Media, which handles the insurer’s online account, and MediaVest Manchester, which holds the media account, are not thought to be affected by the review.

The insurer is seeking to double in size by 2008. It launched in 2002 providing specialist business insurance to small and medium-sized companies (SMEs). Premierline Direct was expected to record a turnover of £17m for 2006. It is a subsidiary of Allianz Cornhill Insurance, the UK arm of German group Allianz, which formed when it took over the Cornhill brand in 1986.

Recommended

Vivid scores a first with robotic toy that can ‘grow’

Marketing Week

Toy company Vivid Imaginations and manufacturer Ugobe are gearing up for the launch of an interactive robotic dinosaur, which will be marketed as the world’s first “designer Life Form”. The Pleo, which will be launched in June, will be able to interact with its owner and will grow up with them. It will be aimed […]

ASA clears PETA ‘child abuse’ ad

Marketing Week

The advertising regulator has cleared charity People for the Ethical Treatment of Animals (PETA) over an ad that claimed that giving meat to children is “child abuse”. The press ad showed a picture of an overweight child eating a burger with the strapline “Feeding kids meat is child abuse”. The Advertising Standards Authority (ASA) received […]