Refresh Mobile marketer leaves after less than a year


Elaine Devereux, the marketing director of mobile magazine publisher Refresh Mobile, is leaving after less than a year in the role to set up her own company.

Refresh, the company behind "mobizines", appointed former T-Mobile executive Devereux as its first marketing and brands director last year (MW February 9, 2006). It is now looking for a replacement.

Devereux spent five years at T-Mobile, where she held a variety of roles including vice-president of consumer public relations for T-Mobile International and director of public relations. She was also part of the corporate communications team that rebranded T-Mobile across five European markets.

Previously, Devereux was responsible for the Motorola brand across the Benelux region and handled the launch, and subsequent sale, of Phones4U in the Netherlands.

Refresh, which was launched in 2005 from the buy-out of T-Mobile’s News Express service, publishes mobile magazines for brands including Time Out, OK! and BBC News.

It is not known what type of company Devereux is looking to launch.

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