Royal Bank of Scotland to back cheaper text service

Royal Bank of Scotland (RBS) has signed a deal to sponsor a new service that allows mobile phone users to send low cost text messages via the internet.

Former Philips and Samsung marketer Phil Jones and ex-telecoms journalist Stuart McWilliam launched Tex2, which they describe as the “Skype of text messaging”, last year (MW July 20, 2006). Tex2 sends messages from phone to phone using the internet rather than short message service (SMS).

Users download a programme from the Tex2 website and messages are then sent for less than a penny, rather than through the networks, which can cost around 12p per message.

RBS branding will feature on the Tex2 screen as part of the sponsorship deal and the bank will offer the service to students from a link on its Royalties website.

Jones says users can text all evening for less than 50p on Tex2 and analysts have described the service as a “threat” to mobile operators, which earn about 17% of their revenues from text messaging in the UK.

RBS and NatWest announced at the end of last year that they were launching 100 “school banks” in deprived inner-city areas as part of a pledge to educate children about finance (MW November 9, 2006). It is the first time the RBS-owned bank brands have launched a national drive to recruit schools.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here