SABMiller appoints global brand chief

SABMiller has appointed Vinod Giri, the marketing director of SABMiller India, as international brands director for its Pilsner Urquell premium bottled beer. He will assume the role on April 2.

When he takes over the position, Giri will be handed the task of developing a global five-year plan for Pilsner Urquell and then implementing it. He will report to group marketing director Nick Fell.

Giri has been with SABMiller India since it launched five years ago, and has been instrumental in developing the brand portfolio and sales and distribution strategies. He was also a key player in the integration of various businesses acquired by SABMiller in India, including Shaw Wallace and Fosters.

Last week, SABMiller handed the sales promotion business for Pilsner Urquell to VCCP-owned agency Gasoline. It is understood it is planning to invest £2m in Pilsner Urquell over the next 18 months, with a majority of it expected to be spent below the line.

Pilsner Urquell literally means “Pilsner from the original source”, and the brand, which is over 160 years old, claims to be the original Pilsner beer. It is brewed in the Czech town of Pizen, although SABMiller has also begun brewing it in Poland.

Two years ago, SABMiller set up a UK subsidiary, Miller Brands UK, with a marketing budget of £30m. The new subsidiary has been focusing on its premium beer brands, with a £4m push behind the Italian beer, Peroni, and now the campaign for Pilsner Urquell.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here